How to fix your Better Business Bureau business profile
BBB creates Business Profiles from public records and consumer activity, so many businesses have a profile they never asked for, often with an old address or a landline that was disconnected years ago. You do not need to be accredited to correct it, but the change goes through BBB staff rather than a self-service editor.
If your business has no profile
Go to bbb.org/get-listed, search by business name and city, and if nothing matches, submit a request for a new BBB Business Profile. A BBB representative may call to confirm the details before it is published.
If a profile exists with wrong details
- Find your local BBB with Find your local BBB at the top of bbb.org. Profiles are maintained by the office that covers your area, not centrally.
- Use that office's Update your company information form (most offices have one on their
app.bbb.orgsite), or email or call the office directly. Give the exact name, address, phone and website as they appear on your Google Business Profile. - If you are BBB Accredited, sign in to your business account and edit the profile there, or ask your accreditation representative to make the change.
BBB staff verify changes, which can mean a phone call to the business. Allow one to two weeks for the profile to update.
Common problems
- The legal name shows instead of the trading name. BBB lists both. Ask for your trading name (DBA) to be added or made primary so it matches your signage and your Google profile.
- An old location is still listed. Ask the office to mark the old address as a former location rather than deleting the profile, so your rating history is kept.
- Several profiles. BBB sometimes keeps one headquarters profile for a chain and sometimes one per location, so confirm which location a profile represents before asking for an address change or a merge.
Check it worked
When the change is live, run a fresh NAP audit. NAPCHKR finds your Better Business Bureau listing through Google search results and compares the phone number Google shows for it, so the row should read Phone matches with no duplicate flag. Name, address and website on Better Business Bureau are not compared automatically: open the listing from the row and check those by eye. Google can take a few days to re-crawl the page after you edit it.