How to fix your business listing on Bing Places
NAPCHKR reads the business data in Azure Maps, Microsoft's mapping platform. It is closely related to what Bing Maps shows, but it is not literally your Bing Places listing, so a correction in Bing Places takes time to be reflected and, rarely, needs a separate report. The listing itself is managed through Bing Places for Business, and the quickest way to make it match Google is to import your Google Business Profile.
Claim or import your listing
- Go to bingplaces.com (it now lands on bing.com/forbusiness) and choose Get started or Sign in with a Microsoft, Google, Facebook or work account.
- Choose Import from Google Business Profile if you already have a Google profile. Bing copies the name, address, phone, hours and photos, and you can choose to keep syncing. This is the single easiest way to keep the two identical.
- Otherwise search for your business by name and phone number. If it exists, claim it; if not, add it.
- Verify by phone call, text message or email to the contact details on the listing. A postcard is offered when those fail.
Edit the details
- In the Bing Places dashboard, open your listing and choose Edit.
- Correct the Business name, Address, Main phone and Website so they are character-for-character the same as your Google Business Profile.
- Submit. Microsoft reviews the edit before publishing.
If you imported from Google, you can instead fix Google and re-import, which avoids maintaining two copies by hand.
How long it takes
Bing Places usually publishes approved edits within a few days. The Azure Maps data NAPCHKR checks updates on Microsoft's own schedule and can lag behind the Bing Places dashboard, so a listing you corrected recently may still show the old details on your next audit. Re-check after a few weeks. If Bing Places is correct but the audit still disagrees, report the place through the Azure Maps feedback tool.
Common problems
- Two listings for one location. Claim the correct one, then report the other from its listing page or through Bing Places support and ask for it to be merged or removed.
- Verification call never arrives. The call goes to the phone number on the listing, not the one on your account. If the listing shows an old number, choose email or postcard verification and fix the number once you are in.
- The listing shows a different business at your address. That is usually a previous tenant. Claim it only if it is genuinely yours; otherwise report it as closed and add a new listing.
Check it worked
When the change is live, run a fresh NAP audit. The Bing Places row should read Matches; if it still shows a difference after the review period above, open the listing from the row and compare it against your Google Business Profile. A ≈ next to a field means a small formatting difference the audit noted but did not count.