How to fix your business name, address and phone on Google Business Profile

Where to edit

1. Sign in to the Google Account that manages the profile. If you are not sure which account that is, search your business name on Google while signed in; a management panel appears above the results when you are the owner or a manager.
2. On desktop, search your business name on Google, or go to business.google.com, and choose Edit profile. In the Google Maps app, tap Business at the bottom right, then Edit profile.
3. Under Business information, open the About, Contact and Location tabs to change the name, phone and website, and the address or service area.
4. Select Save. Google reviews most edits before they go live.

What each field should contain

• Name — your real-world name as it appears on signage and stationery. Do not add a city, a service or a tagline that is not part of that name; Google's naming policy removes those additions, and repeated violations can get the profile suspended.
• Address — the full street address, including a suite number if your mail needs one. If customers do not visit you (a plumber, a mobile groomer), clear the address and set a service area instead. Google will not show a home address for a service-area business.
• Phone — a local number that is answered in your business's name. You can add two more numbers, but the primary one is what every other directory should copy. Fax numbers are not allowed.
• Website — the full URL including https://, pointing at your own site rather than a social profile or a booking page on someone else's domain.

After you save

Google checks edits before publishing them. Many go live within minutes, but Google's own guidance allows several days for review, occasionally longer, so do not resubmit an edit that is still pending. The Check your edit status link in the profile editor shows what is waiting.

Changing the name or address after verification can trigger re-verification. Google now relies heavily on video verification, which is recorded live inside the verification flow rather than uploaded, so be at the location with the signage, the street and proof that you run the business (unlocking the door, logging in to the point of sale) ready to show.

Common problems

• Google keeps changing it back. Anyone can suggest an edit to a profile, and Google applies some automatically. Open the profile editor and look for Google updates; accept the right ones and reject the rest, then re-save your own details.
• There are two profiles for one location. Open the duplicate on Google Maps, choose Suggest an edit, then Close or remove and mark it as a duplicate. If you own both, request removal through Business Profile support instead.
• The profile is suspended. Fix the policy problem first (usually the name or address), then appeal through the Business Profile appeals tool. Do not create a new profile while an appeal is open.

Then re-run your audit

Once the change is live, run NAPCHKR again. Your baseline has changed, so directories that matched before may now show a difference. Work through them in this order: Yelp and Facebook first, then Bing, then the rest.

Check it worked

When the change is live, run a fresh NAP audit. Your Google profile is the baseline every other row is compared against, so first confirm the Baseline row shows the corrected details, then work through any rows that have switched from Matches to a difference.