How to fix your business listings, directory by directory

A NAP audit tells you where your name, address or phone number is wrong. These guides tell you how to put each one right: where to sign in, which field to change, how long the directory takes to publish it, and what to do about duplicates. Each guide is written for the 10 directories NAPCHKR checks.

Start here

Walkthrough How to check NAP consistency: a step-by-step NAP audit The manual method end to end: set your canonical NAP, find every listing on the ten directories, compare field by field, then fix and re-check. Plus where a free NAP checker fits in. Read the guide

Fix them in this order

  1. Google Business Profile first. It is the baseline every other listing is compared against, and the one customers see most. If Google is wrong, every other row is measured against the wrong thing.
  2. Yelp and Facebook next. They are the listings customers check most after Google, and both accept public edit suggestions, so look for changes you did not make.
  3. Bing, then the data suppliers. Bing can import your Google profile in one step. Foursquare and HERE feed dozens of other apps and car navigation systems, so a single fix there travels far, slowly.
  4. The rest. BBB, Nextdoor, Tripadvisor and YellowPages each take a few minutes once the first three are done.

Guides

GoogleHow to fix your business name, address and phone on Google Business Profile BingHow to fix your business listing on Bing Places YelpHow to fix your business name, address and phone on Yelp BBBHow to fix your Better Business Bureau business profile FacebookHow to fix the address and phone number on your Facebook Page NextdoorHow to fix your business listing on Nextdoor TripadvisorHow to fix your business details on Tripadvisor FoursquareHow to fix your business listing on Foursquare HEREHow to fix your business listing on HERE maps YellowPagesHow to fix your business listing on YellowPages.com

Before you start

  • Decide on one canonical version of your name, address and phone number, and write it down. Every guide assumes you are copying from that, not from memory.
  • Use the same formatting everywhere: "Suite 200" or "Ste 200", "Street" or "St", one or the other. Directories compare text, not meaning.
  • Keep a note of each change and the date. Review periods range from minutes (Facebook) to months (in-car maps from HERE), and it is easy to re-submit something that is simply still pending.